Associate Director, Marketing

Job Locations US-IL-LAKE FOREST
ID
2022-1152
Category
Marketing
Type
Regular Full-Time

Overview

The Associate Director, Marketing is responsible for developing and implementing brand HCP and consumer strategies and digital marketing activities for all products within the company’s portfolio, and assist in managing the planning, development, execution, and optimization of the omnichannel tactical plans (OTP) to support overall brand strategy. 

 

The Associate Director, Marketing will work closely with the commercial team, marketing, internal support functions and agency partners to support all phases of execution for omnichannel plans with an emphasis on developing, leveraging, innovating, and analyzing the digital ecosystem. They will play a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals, and budgets. They will oversee the strategic recommendations for the brand media campaigns (including traditional media, DTC media, social, non-personal promotion, and budgets).

 

Responsibilities

Essential Functions

  • Able to translate brand strategies into compelling digital omnichannel plans driven by customer insights and analytics to maximize opportunities and ROI
    • In collaboration with the marketing team, develop and oversee the strategic planning for brand omnichannel initiatives including:
      • Media
      • DTC strategy and plan
      • Website structure
      • Social media strategy
  • Possess in-depth understanding of the multiple channels of customer engagement utilized by the organization including how channels can be utilized effectively to deliver cross-channel customer journeys that drive engagement and conversion
  • Develop and monitor targeted and actionable omnichannel measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives
  • Champion appropriate strategies, tactics, and concepts through PRC (Promotional Review Committee)
  • Lead the development and management of the media marketing budget
  • Leads patient advocacy by identifying and cultivating relationships with patient organizations that highlight disease awareness and treatment education
  • Establishes strong business acumen by building and maintaining disease, market, and product knowledge including clear understanding of brand objectives, goals, campaigns, messages, and strategies
  • Advances omnichannel strategy & industry expertise through ongoing training and development
  • Supports drive towards delivering enhanced customer experience, delivery of personalized content and seamless, connected engagements across channels
  • Leads KOL engagement initiatives to learn and adapt brand strategies and tactics based on two-way KOL communication and feedback
  • Collaborates with marketing and medical to develop the annual medical meeting/congress plan and leads the execution of related promotional tactics

Qualifications

Education and Experience

  • Bachelor’s Degree Required; preferably in Life Sciences or Business, with an advanced degree in Business or Science preferred
  • Minimum of 5-8 years of applicable pharmaceutical marketing experience
  • Sales, strategic marketing, and/or market research experience is preferred
  • Significant experience in successfully leading the implementation of marketing projects
  • Prior experience with Patient Advocacy or Foundations a plus
  • Prior experience with marketing in neurology & epilepsy a plus

Skills and Abilities

  • Demonstrated leadership skills and ability to manage complex processes and initiatives
  • Experience and the desire to work within a fast-paced department is required
  • Action-oriented with strong sense of urgency; responsive to others; meets service expectations of others
  • Proven ability to operate independently, be resourceful and exercise astute business judgment to drive performance.
  • Excellent interpersonal, verbal and written presentation skills.
  • Demonstrated experience in segmentation, targeting, and positioning to successfully drive growth.
  • Strong analytical and qualitative skills and ability to synthesize and integrate customer insights data, draw conclusion and implications, and translate into comprehensive strategies and business decision recommendations.
  • Ability to translate Strategy to Tactics.
  • Cross-Functional Leadership and Stakeholder Management experience
  • Results driven; highly organized with strong ability to follow through, prioritize and execute agreed upon plans without supervision
  • Strong knowledge of Microsoft Word, Excel, and PowerPoint
  • Excellent organizational and time management skills

 

Physical Requirements

  • Ability to operate a motor vehicle
  • Ability to travel via airplane
  • Ability to sit for long periods of time
  • Ability to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal.
  • Reaching: Extending hand(s) and arm(s) in any direction.
  • Standing: Remaining upright on the feet.
  • Pushing: Using upper extremities to press against something with steady force in order to thrust
  • Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position of up to 20 lbs. on occasion

 Mental Requirements

  • Ability to prepare and analyze data and figures
  • Ability to understand, remember and apply oral and written instructions
  • Ability to organize and prioritize own works schedule
  • Ability to apply common sense in performing job
  • Ability to understand and follow instructions

Accommodations for Applicants with Disabilities

Assertio is proud to create a culture of inclusion and diversity and be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status. We provide reasonable accommodations to qualified applicants with disabilities and to disabled veterans in accordance with the ADA. If you require a reasonable accommodation for any part of the application process due to a medical condition or disability, please email hr@assertiotx.com or call 224-441-6867 for assistance.

 

For more information about your EEO rights as an applicant under the law, please click here.

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