Executive Director, Marketing Oncology

The Executive Director of Marketing is a senior leadership role responsible for developing and executing strategic marketing initiatives for our Oncology portfolio products. This position focuses on maximizing the value of our portfolio by leveraging market insights, competitive analysis, and cross-functional collaboration to drive product lifecycle success and meet patient needs. 

ESSENTIAL JOB FUNCTIONS:     

Portfolio Strategy Development 

·       Lead the creation and execution of comprehensive marketing strategies for our flagship oncology product and select products from our overall portfolio. 

·       Identify growth opportunities through market analysis, competitive research, and patient needs assessment. 

·       Develop immediate and long-term portfolio plans, including prioritization of products based on market potential and strategic alignment. 

Product Lifecycle Management 

·       Oversee product development strategies, launch sequencing, and commercialization efforts. 

·       Drive brand differentiation through innovative marketing campaigns and value proposition strategies. 

·       Ensure alignment with US market access strategies to achieve timely reimbursement and patient accessibility. 

Cross-Functional Collaboration 

·       Partner with R&D, regulatory affairs, medical affairs, and market access teams to shape product profiles and address payer concerns. 

·       Collaborate with the US sales teams to ensure the successful implementation of marketing strategies. 

Stakeholder Engagement 

·       Build relationships with key opinion leaders (KOLs), payers, policymakers, and other external stakeholders. 

·       Represent the organization in discussions with targeted patient advocacy groups.  

Data-Driven Decision Making 

·       Utilize data analytics and digital tools to inform strategic decisions. 

·       Monitor competitive landscapes to adjust strategies proactively. 

EDUCATION and EXPERIENCE: 

• BA/BS Degree in related field
• Advanced degree in business, marketing, or life sciences (MBA or equivalent preferred). 
• Minimum 12+ years of experience in pharmaceutical marketing, with at least 8 years in portfolio or product strategy roles. Experience in Oncology is critical. 
• Strong understanding of market access dynamics and payer segmentation is beneficial.
• Exceptional leadership skills with experience managing cross-functional teams. 
• Excellent communication skills for engaging internal teams and external stakeholders. 

SKILLS and ABILITIES:

• Strategic thinking with the ability to translate complex data into actionable insights. 
• Strong business acumen with experience in financial planning and forecasting. 
• Expertise in digital marketing strategies and campaign execution. 
• Ability to navigate regulatory environments and address compliance requirements effectively.