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The Associate Director, Marketing is responsible for developing and implementing brand HCP and consumer strategies and digital marketing activities for all products within the company’s portfolio, and assist in managing the planning, development, execution, and optimization of the omnichannel tactical plans (OTP) to support overall brand strategy.
The Associate Director, Marketing will work closely with the commercial team, marketing, internal support functions and agency partners to support all phases of execution for omnichannel plans with an emphasis on developing, leveraging, innovating, and analyzing the digital ecosystem. They will play a key role in generating insights to drive ongoing optimization of brand campaigns and continual alignment of plans and strategies with brand objectives, goals, and budgets. They will oversee the strategic recommendations for the brand media campaigns (including traditional media, DTC media, social, non-personal promotion, and budgets).